Since I have set-up my own consulting company, I have been obsessing about branding. I've been doing loads of research, brainstorming with friends, and have created a board on Pinterest for my inspirations.
My company name is bBusiness Solutions Ltd and I'm going with a simple, contemporary and sophisticated logo: bB. Because of the simplicity of the logo, the branding is all in the font, materials used and the voice of the website. The logo bB. reminds me of the symbols for chemical elements and I like the idea that we at bB. are a necessary element in the success of our customers. Of course that's a grandiose notion for a small start-up like mine but a motivating business vision nonetheless.
When discussing my brief with my friend Vale who's a graphic designer and is helping me design the logo and stationery, I told her that I wanted the logo to feel androgynous because although I'm a woman and my vision is for bB. to be a small boutique consulting firm, my company will be working with Legal, Finance and Tax organisations within the media, technology and internet sectors so there is a chance I'll be working with established corporations as much as I'll be working with springy start-ups so I don't want to alienate potential customers by being either too corporate or too design conscious, and I want my branding to imply professionalism without leaning too far either way. Also, because my service offering is project management and process improvement, my brand needs to breathe minimalism. Ultimately, my customers recognise brand identity and so should I!
Since we're in a more digital age, I am only going to invest in business and correspondence cards, then my main branding focus will be invested in my website. During my research, I have come across two amazing websites which have really inspired me: BP&O and Behance. Both these sites have a library of examples and specs surrounding various brands plus you can research brand by your industry, to get a feel of how your sector develops their brand image. BP&O's narrative included in each of their posts is truly design poetry and it gives me goosebumps!
I have decided to aim for sleek & simple: black & white colour palette, a bold logo type and elegant type hierarchy. I think it's classical, timeless, sophisticated and lastly, cost-efficient. I am going with letterpress printing and I would love a duplex Colorplan board for the business cards. Here are some of my brand inspirations.